AdStage Marketing Solutions is a cross-channel paid media analytics and optimization platform. It helps marketers get normalized insights, automate reporting and optimizations and grow their ROI. The self-serve platform enables users to connect and import data from ad platforms like Google, Bing, Facebook & LinkedIn, web analytics tools such as Google Analytics & Salesforce for goal & conversion tracking, and even competitor analysis tools.
AdStage Marketing Solutions: Elevate Your Online Campaigns
The company was founded in 2012 and is headquartered in San Francisco, California. It has raised $15 million in funding from top-tier venture firms such as Verizon Ventures, Freestyle Capital, 500 Startups, Digital Garage and HubSpot. AdStage currently serves hundreds of thousands of marketers across the US who run search, social and display campaigns for Ecommerce sites, agencies & brands of all sizes.
The AdStage platform aims to help marketers put repetitive digital marketing tasks on auto-pilot, so they can focus their energy on other areas of the business. This includes competititve analysis, automated reporting and optimizations, and client reporting. Additionally, the software enables marketers to automatically update creatives, combat ad fatigue and manage budgets. The platform also enables marketers to create optimization rules that use simple if/then logic. This can be used to optimize ads based on schedule, performance or cost-per-acquisition (CPA).